Affluent individuals and families
Wealth preservation, tax efficiency, and generational continuity.
Private Advisory
A private, independent advisory firm designing tailored insurance‑based structures for ultra‑high‑net‑worth families, family offices, and institutional clients.
Our Approach
We treat every insurance-based structure as one component of a larger financial architecture, engineered to fit rather than sold in isolation. Life insurance, expertly designed, is a planning asset, not a product. Every design begins with capital flows, tax exposure, estate objectives, and governance, and every engagement is confidential.
Selective by Design
Wealth preservation, tax efficiency, and generational continuity.
Specialized insurance architecture supporting integrated planning across complex family structures.
Advanced, compliant solutions designed for scale, governance, and long‑term capital objectives.
Charitable Acceleration structures supporting strategic, tax‑efficient charitable goals aligned with legacy planning.
Areas of Focus
Specific strategies are developed privately and implemented on a tailored basis.
Execution at scale requires underwriting expertise beyond the strategy itself. See how we approach it →
Strategic Frameworks
Frameworks are illustrative. Specific designs are developed privately, within the context of an engagement.
Legacy Investing is a framework for capital beyond what a family requires to sustain its lifestyle. Rather than holding this capital conservatively, the strategy directs it toward longer‑horizon, growth‑oriented allocation — paired with a death‑benefit‑oriented life insurance policy that serves as a structural hedge, funded either directly or through third‑party financing, depending on a family's circumstances. Lionsmark Capital’s proprietary software and algorithms support key elements of the framework.
In more advanced designs, the aspirational allocation is directed into Private Placement Life Insurance for continued tax‑free compounding — a two‑policy architecture, one policy providing the hedge, the second warehousing long‑term growth.
The governing principle throughout is "do no harm": pursue upside without placing existing capital at risk.
PPLI and PPVA are securities offered only through appropriately licensed professionals.
Private Placement Life Insurance can serve as an effective, tax‑efficient framework for families with wealth transfer goals spanning future generations of beneficiaries.
Structuring a policy requires disciplined evaluation — the investment managers and strategies available on a given carrier's platform, the source of funds available to support premiums, and the tax consequences associated with liquidating existing holdings to fund them. Our PPLI planning addresses both Traditional and Catalyst structures around these considerations, not around a single carrier or platform.
PPLI and PPVA are securities offered only through appropriately licensed professionals.
Algorithmic premium financing allows a policy's funding obligations to be met through structured lending rather than direct outlay — preserving capital for other strategic use while maintaining the intended coverage and design. The approach is built on Lionsmark Capital’s proprietary software, which brings institutional-level analytics, including backtesting, stress testing, and interest-rate-sensitivity modeling, to a strategy traditionally evaluated far more manually.
Evaluating a financing arrangement requires careful attention to loan structure, collateral requirements, and lender terms. We work across multiple lending platforms and loan models, selecting the structure that best fits a family's balance sheet and risk tolerance — not a single lender's product.
The concept of utilizing discounted dollars to enhance financial planning goals is rooted in a simple strategy — utilizing a smaller amount of financial capital today to convert into a much larger amount of financial capital tomorrow.
The FamilyOne™ Framework: Architecture for Multi‑Generational Wealth
FamilyOne™
Delivered in coordination with your wealth advisor and professional advisory team
Affluent families often face planning questions that extend well beyond investment management alone. FamilyOne brings a disciplined, integrated lens to wealth transfer, tax efficiency, risk, and legacy.
At significant capacity, underwriting becomes its own discipline. See how we approach it →
Offered by LifeRisk Architects, a dba of LifeRisk Architects Insurance Services LLC
Institutional Partnership
Family offices, RIAs, US major banks, and trust companies are often asked to evaluate sophisticated insurance-based strategies on behalf of their ultra‑high‑net‑worth clients — questions that fall outside core investment management. LifeRisk Architects works alongside these institutions as an analytical resource, extending the same coordinated planning lens as FamilyOne to fit an institution's own review and delivery process.
Institutional Underwriting
At this scale, underwriting looks less like an application and more like a capital markets transaction. We treat it as institutional risk management: building an insurance portfolio that delivers the required capacity while optimizing pricing, carrier diversification, and long-term policy performance.
“Risk comes from not knowing what you’re doing.”— Warren Buffett
Engaging the global reinsurance market, rather than one underwriting opinion, is what makes large-scale coverage possible.
Carriers, chief underwriters, medical directors, reinsurers, and actuaries, coordinated alongside the client's family office, counsel, and trustees.
Financial underwriting, business valuation, liquidity, net worth, and insurable interest can weigh as heavily as health.
Architecture designs the strategy. Underwriting engineers it into real protection and liquidity.
Why LifeRisk Architects
Discretion, clear communication, and strategic alignment in every client relationship.
Architecture driven by strategy — not product bias.
We work alongside estate and tax attorneys, CPAs, wealth strategists, financial advisors, RIAs, and family office teams.
Structures designed to perform across decades, not cycles.
The Practice
Wealth transfer architecture, delivered by a team whose experience spans advanced estate and tax planning, Legacy Investing, premium financing, and underwriting at scale.
Founder & CEO
For more than 30 years, Jeffrey Reid has built his career at the center of the nation's most sophisticated life insurance planning, including co-founding The Producers Group, where the firm placed more than $100 billion of death benefit. He founded LifeRisk Architects in 2020 on a simple conviction: life insurance, expertly designed, is a planning asset, not a product.
For more than 30 years, Jeffrey Reid has built his career at the center of the nation's most sophisticated life insurance planning, including co-founding and leading The Producers Group, a national life insurance brokerage firm, as Managing Partner. The firm placed more than $100 billion of death benefit.
Jeff founded LifeRisk Architects in 2020 on a simple conviction: life insurance, expertly designed, is a planning asset, not a product. The firm works directly with ultra-high-net-worth families, in coordination with the wealth advisor, estate attorney, CPA, and family office already serving them, across domestic and cross-border wealth planning. The firm also works within major U.S. banks and financial institutions as a specialist, supporting their advisors with planning, design, and underwriting for their most complex clients. Drawing on that experience, it developed FamilyOne™, an integrated framework for income tax mitigation, estate tax mitigation, risk management, and charitable acceleration.
Jeff earned his B.A. in International Relations from the University of Southern California. He lives in Del Mar, California, with his wife, Yvonne, and their son, North, a third-generation Trojan who also works at LifeRisk Architects.
Managing Partner, Underwriting & Portfolio Strategy
For more than twenty years, Nick Costello has operated at the point where large, complex insurance risk gets solved, not processed. He has assembled portfolios of $300–500 million in coverage for individual high-net-worth clients, engaging the reinsurance marketplace to reach capacity no single company could retain alone.
For more than twenty years, Nick Costello has operated at the point where large, complex insurance risk gets solved, not processed. He began his career at The Producers Group in 2004, rising to Senior Case Manager, and is widely respected for his work on large-scale cases and impaired-risk underwriting involving challenging medical profiles.
Nick's specialty is architecture at scale. He has assembled portfolios of $300–500 million in coverage for individual high-net-worth clients, coordinating as many as twenty-five separate policies across multiple carriers and engaging the reinsurance marketplace to reach capacity no single company could retain alone. Few practitioners understand the reinsurance nuances and carrier appetites well enough to piece together lines of this magnitude. Nick is one of them.
For more than two decades, Nick has worked side by side with Jeffrey Reid on advanced estate planning, tax mitigation, and legacy planning for some of the industry's most complex client situations. He holds a Bachelor of Arts from San Diego State University and lives in Fallbrook, California, with his wife, Joanna.
Partner, Market Growth & Relationships
For decades, Ted Griffin has built enduring, trusted relationships with the banking, wealth management, and legal institutions that serve the nation's most affluent families, including a partnership of more than two decades with Jeffrey Reid. His practice is built on relationships earned rather than credentials advertised.
For decades, Ted Griffin has built enduring, trusted relationships with the banking, wealth management, and legal institutions that serve the nation's most affluent families. A former member of the NC State Banking Commission, he has spoken at insurance and banking association conferences and at the Southern Federal Tax Institute.
In a partnership with Jeffrey Reid spanning more than two decades, Ted has implemented estate tax mitigation, income tax mitigation, risk management, and charitable acceleration strategies for affluent families and businesses. He works directly with established banking and wealth management firms, and with well-known estate and tax planning law firms, to deploy asset preservation strategies that strengthen client portfolios and deepen private client retention.
His practice is built on relationships earned rather than credentials advertised. Ted holds a bachelor's degree from the University of North Carolina at Chapel Hill and an MBA from Wake Forest University's Babcock School of Management.
Strategic Partner
Premium Financing, Estate, and Tax Planning
Lionsmark Capital
Founder & CEO of Lionsmark Capital, established in 2016. Lionsmark brings institutional-level analytics to premium financing through proprietary software, and has become one of the most recognized names in the field. Darren and Jeffrey Reid have collaborated on premium financing designs together for nearly a decade.
A Private Engagement Model
LifeRisk Architects is engaged through referral and direct inquiry. Each engagement is structured to support the needs of discerning families, advisors, and institutions requiring privacy, technical depth, and thoughtful execution. Initial conversations are exploratory and confidential, with no obligation. Advisors are welcome to contact us confidentially to discuss a client situation.
PPLI and PPVA are securities offered only through appropriately licensed professionals.