Private Advisory

Life Insurance Architecture for Complex Wealth

A private, independent advisory firm designing tailored insurance‑based structures for ultra‑high‑net‑worth families, family offices, and institutional clients.

Our Approach

Architecture, not products.

We treat every insurance-based structure as one component of a larger financial architecture, engineered to fit rather than sold in isolation. Life insurance, expertly designed, is a planning asset, not a product. Every design begins with capital flows, tax exposure, estate objectives, and governance, and every engagement is confidential.

Selective by Design

Who We Serve

Affluent individuals and families

Wealth preservation, tax efficiency, and generational continuity.

Family Offices

Specialized insurance architecture supporting integrated planning across complex family structures.

Institutional Clients

Advanced, compliant solutions designed for scale, governance, and long‑term capital objectives.

Philanthropic Entities

Charitable Acceleration structures supporting strategic, tax‑efficient charitable goals aligned with legacy planning.

Areas of Focus

Capabilities

Specific strategies are developed privately and implemented on a tailored basis.

  • Advanced Insurance Architecture
  • Algorithmic Premium Financing & Structured Funding
  • Private Placement Life Insurance (PPLI) Planning
  • Private Placement Variable Annuities (PPVA) Planning
  • Estate Tax Liquidity Planning
  • Tax‑Efficient Investment Structuring
  • Multi‑Generational & Philanthropic Frameworks

Execution at scale requires underwriting expertise beyond the strategy itself. See how we approach it →

Strategic Frameworks

Selected Approaches to Capital Efficiency

Frameworks are illustrative. Specific designs are developed privately, within the context of an engagement.

Unlocking Aspirational Capital, Without Compromising What Is Already Secured

Legacy Investing is a framework for capital beyond what a family requires to sustain its lifestyle. Rather than holding this capital conservatively, the strategy directs it toward longer‑horizon, growth‑oriented allocation — paired with a death‑benefit‑oriented life insurance policy that serves as a structural hedge, funded either directly or through third‑party financing, depending on a family's circumstances. Lionsmark Capital’s proprietary software and algorithms support key elements of the framework.

In more advanced designs, the aspirational allocation is directed into Private Placement Life Insurance for continued tax‑free compounding — a two‑policy architecture, one policy providing the hedge, the second warehousing long‑term growth.

The governing principle throughout is "do no harm": pursue upside without placing existing capital at risk.

PPLI and PPVA are securities offered only through appropriately licensed professionals.

Enhancing the Tax Efficiency of Investable Assets

Private Placement Life Insurance can serve as an effective, tax‑efficient framework for families with wealth transfer goals spanning future generations of beneficiaries.

Structuring a policy requires disciplined evaluation — the investment managers and strategies available on a given carrier's platform, the source of funds available to support premiums, and the tax consequences associated with liquidating existing holdings to fund them. Our PPLI planning addresses both Traditional and Catalyst structures around these considerations, not around a single carrier or platform.

PPLI and PPVA are securities offered only through appropriately licensed professionals.

Funding Strategic Coverage Without Displacing Capital

Algorithmic premium financing allows a policy's funding obligations to be met through structured lending rather than direct outlay — preserving capital for other strategic use while maintaining the intended coverage and design. The approach is built on Lionsmark Capital’s proprietary software, which brings institutional-level analytics, including backtesting, stress testing, and interest-rate-sensitivity modeling, to a strategy traditionally evaluated far more manually.

Evaluating a financing arrangement requires careful attention to loan structure, collateral requirements, and lender terms. We work across multiple lending platforms and loan models, selecting the structure that best fits a family's balance sheet and risk tolerance — not a single lender's product.

Converting Smaller Capital Today Into Greater Capital Tomorrow

The concept of utilizing discounted dollars to enhance financial planning goals is rooted in a simple strategy — utilizing a smaller amount of financial capital today to convert into a much larger amount of financial capital tomorrow.

How It Works

The Exchange
You pay less than a dollar in premiums today to secure a full dollar tax‑free death benefit tomorrow.
The Discount
Buying a $100,000,000 policy might only cost $1,627,215 per year in premiums. If you pass away early, your family receives $100,000,000 — meaning you bought those dollars at a significant discount.Illustrative estimate only, provided to explain the concept of discounted dollars. Actual premiums vary with age, health, and policy design, and this is not a quote.
Leverage
It utilizes the law of large numbers and the insurance company's financial strength to instantly create an estate that would otherwise take a long time to accumulate manually.

The FamilyOne™ Framework: Architecture for Multi‑Generational Wealth

FamilyOne™

Where Life, Wealth, and Legacy Move as One

Delivered in coordination with your wealth advisor and professional advisory team

Affluent families often face planning questions that extend well beyond investment management alone. FamilyOne brings a disciplined, integrated lens to wealth transfer, tax efficiency, risk, and legacy.

  • Income Tax Mitigation
  • Estate Tax Mitigation
  • Risk Management
  • Charitable Acceleration

At significant capacity, underwriting becomes its own discipline. See how we approach it →

Offered by LifeRisk Architects, a dba of LifeRisk Architects Insurance Services LLC

Institutional Partnership

An Analytical Partner Behind Your Advisory Team

Family offices, RIAs, US major banks, and trust companies are often asked to evaluate sophisticated insurance-based strategies on behalf of their ultra‑high‑net‑worth clients — questions that fall outside core investment management. LifeRisk Architects works alongside these institutions as an analytical resource, extending the same coordinated planning lens as FamilyOne to fit an institution's own review and delivery process.

  • Family Offices
  • RIAs & Wealth Advisors
  • US Major Banks & Trust Companies

Institutional Underwriting

Beyond Traditional Underwriting

At this scale, underwriting looks less like an application and more like a capital markets transaction. We treat it as institutional risk management: building an insurance portfolio that delivers the required capacity while optimizing pricing, carrier diversification, and long-term policy performance.

“Risk comes from not knowing what you’re doing.”— Warren Buffett

A Marketplace, Not a Single Carrier

Engaging the global reinsurance market, rather than one underwriting opinion, is what makes large-scale coverage possible.

Institutional Case Management

Carriers, chief underwriters, medical directors, reinsurers, and actuaries, coordinated alongside the client's family office, counsel, and trustees.

Beyond the Medical Record

Financial underwriting, business valuation, liquidity, net worth, and insurable interest can weigh as heavily as health.

$300–500MSingle-client portfolios assembled
25Most policies coordinated for one client
20+ yrsOf large-capacity and impaired-risk case work

Architecture designs the strategy. Underwriting engineers it into real protection and liquidity.

Why LifeRisk Architects

A different kind of engagement.

Relationship-Driven Engagement

Discretion, clear communication, and strategic alignment in every client relationship.

Independent & Unconflicted

Architecture driven by strategy — not product bias.

Collaborative by Design

We work alongside estate and tax attorneys, CPAs, wealth strategists, financial advisors, RIAs, and family office teams.

Built for Longevity

Structures designed to perform across decades, not cycles.

The Practice

Our Team

Wealth transfer architecture, delivered by a team whose experience spans advanced estate and tax planning, Legacy Investing, premium financing, and underwriting at scale.

Portrait of Jeffrey P Reid

Jeffrey P Reid

Founder & CEO

For more than 30 years, Jeffrey Reid has built his career at the center of the nation's most sophisticated life insurance planning, including co-founding The Producers Group, where the firm placed more than $100 billion of death benefit. He founded LifeRisk Architects in 2020 on a simple conviction: life insurance, expertly designed, is a planning asset, not a product.

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For more than 30 years, Jeffrey Reid has built his career at the center of the nation's most sophisticated life insurance planning, including co-founding and leading The Producers Group, a national life insurance brokerage firm, as Managing Partner. The firm placed more than $100 billion of death benefit.

Jeff founded LifeRisk Architects in 2020 on a simple conviction: life insurance, expertly designed, is a planning asset, not a product. The firm works directly with ultra-high-net-worth families, in coordination with the wealth advisor, estate attorney, CPA, and family office already serving them, across domestic and cross-border wealth planning. The firm also works within major U.S. banks and financial institutions as a specialist, supporting their advisors with planning, design, and underwriting for their most complex clients. Drawing on that experience, it developed FamilyOne™, an integrated framework for income tax mitigation, estate tax mitigation, risk management, and charitable acceleration.

Jeff earned his B.A. in International Relations from the University of Southern California. He lives in Del Mar, California, with his wife, Yvonne, and their son, North, a third-generation Trojan who also works at LifeRisk Architects.

Contact via email

Portrait of Nick Costello

Nick Costello

Managing Partner, Underwriting & Portfolio Strategy

For more than twenty years, Nick Costello has operated at the point where large, complex insurance risk gets solved, not processed. He has assembled portfolios of $300–500 million in coverage for individual high-net-worth clients, engaging the reinsurance marketplace to reach capacity no single company could retain alone.

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For more than twenty years, Nick Costello has operated at the point where large, complex insurance risk gets solved, not processed. He began his career at The Producers Group in 2004, rising to Senior Case Manager, and is widely respected for his work on large-scale cases and impaired-risk underwriting involving challenging medical profiles.

Nick's specialty is architecture at scale. He has assembled portfolios of $300–500 million in coverage for individual high-net-worth clients, coordinating as many as twenty-five separate policies across multiple carriers and engaging the reinsurance marketplace to reach capacity no single company could retain alone. Few practitioners understand the reinsurance nuances and carrier appetites well enough to piece together lines of this magnitude. Nick is one of them.

For more than two decades, Nick has worked side by side with Jeffrey Reid on advanced estate planning, tax mitigation, and legacy planning for some of the industry's most complex client situations. He holds a Bachelor of Arts from San Diego State University and lives in Fallbrook, California, with his wife, Joanna.

Contact via email

Portrait of Ted N. Griffin

Ted N. Griffin

Partner, Market Growth & Relationships

For decades, Ted Griffin has built enduring, trusted relationships with the banking, wealth management, and legal institutions that serve the nation's most affluent families, including a partnership of more than two decades with Jeffrey Reid. His practice is built on relationships earned rather than credentials advertised.

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For decades, Ted Griffin has built enduring, trusted relationships with the banking, wealth management, and legal institutions that serve the nation's most affluent families. A former member of the NC State Banking Commission, he has spoken at insurance and banking association conferences and at the Southern Federal Tax Institute.

In a partnership with Jeffrey Reid spanning more than two decades, Ted has implemented estate tax mitigation, income tax mitigation, risk management, and charitable acceleration strategies for affluent families and businesses. He works directly with established banking and wealth management firms, and with well-known estate and tax planning law firms, to deploy asset preservation strategies that strengthen client portfolios and deepen private client retention.

His practice is built on relationships earned rather than credentials advertised. Ted holds a bachelor's degree from the University of North Carolina at Chapel Hill and an MBA from Wake Forest University's Babcock School of Management.

Contact via email

Portrait of Darren Sugiyama

Strategic Partner

Darren Sugiyama

Premium Financing, Estate, and Tax Planning

Lionsmark Capital

Founder & CEO of Lionsmark Capital, established in 2016. Lionsmark brings institutional-level analytics to premium financing through proprietary software, and has become one of the most recognized names in the field. Darren and Jeffrey Reid have collaborated on premium financing designs together for nearly a decade.

A Private Engagement Model

Working With Us

LifeRisk Architects is engaged through referral and direct inquiry. Each engagement is structured to support the needs of discerning families, advisors, and institutions requiring privacy, technical depth, and thoughtful execution. Initial conversations are exploratory and confidential, with no obligation. Advisors are welcome to contact us confidentially to discuss a client situation.

License
CA License 6002543

PPLI and PPVA are securities offered only through appropriately licensed professionals.

Request an Introduction

Submissions are reviewed personally and treated as confidential.